Press Release

 

March 7,2008                                            

 

Fujifilm launches xD-Picture Card™ Type M+Cards

 

March 7,2008

Fujifilm today announces the launch of a new type of xD-Picture CardTM.  “xD-Picture Card™ Type M(plus) 1GB”/”xD-Picture Card™ Type M(plus) 2GB“ will be available late March first for Japanese market.

The original xD-Picture Card was launched in September 2002.  The capacity of xD-Picture Card has kept upgraded and is now available up to 2GB.

The new version of ”xD-Picture Card™ Type M 1GB” / ”xD-Picture Card™ Type M 2GB“ are designed to incorporate the demand for faster data-transfer with high capacity memory technology. 

“xD-Picture Card™ Type M 2GB” will enable customers to record up approx. 687 still images from Fujifilm’s 12 mega pixels cameras (like FinePix F100fd) or 70 minutes 45 seconds movies (*).

With new line-up of xD-Picture Type M+ Cards, Fujifilm will continue to support the increasingly varying demand of customers’ photographic style.

 

(*) When the resolution is set for 12M/Normal and 320X240 Motion.   The speeds will differ from camera to camera and its shooting condition.

 

 

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January 22,2008                                            

January 22,2008

 

Olympus Introduces New High-Speed xD-Picture Card For Digital Cameras

 

Center Valley, Pa., January 22, 2008 — Olympus today introduces the high-speed Type M+ (plus) Series xD-Picture Card, which will offer approximately 1.5 times faster1 data-transfer speeds than its predecessor (Type M Series xD-Picture Card) when capturing images with an Olympus digital camera.

"The demand for faster media with higher speed performance is being driven by developments in advanced video-recording functions in digital still cameras," said John D. Blakeslee, business manager, digital memory products, Olympus Imaging America Inc.

The new Type M+ Series will be available in April 2008. It will be compatible with all Olympus digital cameras that use Type M Series xD-Picture Cards, including the new digital compact cameras (Stylus, Stylus SW, FE-Series and Ultra Zoom) announced today.

For more information contact Michael Bourne, Mullen Public Relations, 978-468-8953, michael.bourne@mullen.com or Jennifer Lyons, public relations manager, Olympus Imaging America Inc., 484-896-5350, jennifer.lyons@olympus.com, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, Pennsylvania 18034 or the Olympus Web site: http://www.olympusamerica.com.

ABOUT OLYMPUS IMAGING AMERICA INC. Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoplesf lives every day. These include:

·  Digital and Film Cameras as well as related Underwater Products and Accessories

·  Professional Digital SLR Imaging Systems as well as related Underwater Products and Accessories

·  Digital and Microcassette Recorders

·  Digital Media

·  Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

1The speeds will differ from camera to camera with shooting modes and shooting conditions. The number is just for reference and not guaranteed. Please visit Olympusf Web site for further information.

Company Contact:
Olympus Imaging America Inc.
Jennifer Lyons, public relations manager
(484) 896-5350
jennifer.lyons@olympus.com

Agency Contact:
Mullen Public Relations
Michael Bourne
(978) 468-8953
michael.bourne@mullen.com

 

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February 15,2005                                                

February 15, 2005

Olympus Introduces M-XD1GM,
A New Type M-Series xD-Picture CardTM

High-Capacity 1GB Compact Memory Media for Digital Cameras

The information contained in this news release applies only to the Japanese market

Olympus Imaging Corp. (President: Hiroshi Komiya) announces the introduction
of the new Type M-series xD-Picture CardTM, an advanced memory media
designed for ultra-compact digital cameras. With a data-storage capacity of 1GB, the M-XD1GM card has the largest memory in the xD-Picture CardTM range to date. It is scheduled to go on saletoward
the end of March 2005.

The M-XD1GM Type M-series xD-Picture CardTM uses the latest high-capacity storage technology (based on the Multi-Level Cell (MLC*)) to pack 1GB of memory on to an ultra-compact media card measuring just 25.0 (W) x20.0 (H) x1.7mm (D) in size. All the members of the xD-Picture CardTM Type M series are being developed using this advanced technology.

The M-XD1GM enables users to take and store approximately 500 shots averaging an image size of 8 megapixels with an Olympus digital still camera in HQ mode (the default high-quality image setting). The card features high-speed data-transfer capabilities, generating speeds of up to 4.0MB/s for reading and 2.5MB/s for writing.

The development of advanced video-recording functions in digital still cameras as the number of pixels increases is driving demand for digital camera memory media with greater data-storage capacities. Olympus plans to apply this high-capacity memory technology to develop the xD-Picture Card? range for Olympus digital cameras further, and expects to develop cards in the future with memory capacities of up to 8GB.@                                         * MLC is a technology for expanding memory capacity.

Launch Details

Product Name

MSRP

Launch Date

M-XD1GM
1GB Type M-series xD-Picture CardTM

Open pricing

End of March 2005

 Main Features
œState-of-the-art MLC (Multi-Level Cell) technology for high-capacity memory
œUltra-compact 25.0(W)x20.0(H)x1.7mm(D) size
œMemory capacity of 1GB
œPanorama function
œType M series, as shown by gMh suffix in product name M-XD1GM
 
Note: The M-XD1GM does not work with all digital camera models. Please check the Olympus web site for details.

The Type M series
Type M is a new series in the xD-Picture CardTM range. Type M-series media combine much larger memory with data-transfer speeds that are comparable with earlier models.
œThe letter gMh is printed on the product, in front of the cardfs memory capacity.
œThe xD-Picture CardTM logo is printed on the product in silver (rather than in gold, as with
    earlier series).

œIn the future, this series is expected to feature expanded memory capacities of up to 8GB.

Note:The company names and product names specified in this release are the trademarks or registered trademarks of each company.

For further information, please contact:

Public Relations and Investor Relations, Olympus Corporation

Shinjuku Monolith, 2-3-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-0914

Tel: +81-3-3340-2374 Fax: +81-3-3340-2130

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February 14,2005                                          

FUJIFILM UNVEILS 1GB xD-PICTURE CARD TYPE M
Obtaining 1GB capacity, new architecture optimized for next generation cameras

PMA Booths #3502 & #3508
www.fujifilm.com/pma

Valhalla, NY, February 14, 2005 - Fuji Photo Film U.S.A., Inc., a leading supplier of imaging and information solutions, today announced the April availability of the Fujifilm 1GB xD-Picture CardTM Type M and will unveil the new card design at their booth at the Photographic Marketing Association (PMA) show in Orlando, Florida. This new flash memory card utilizes Multi Level Cell (MLC) architecture, a new high-density flash memory technology. This advances the technology introduced in traditional xD-Picture Cards to provide a convenient aftermarket product for next generation cameras.

The 1GB xD-Picture CardTM Type M architecture was chosen to take advantage of next generation camera characteristics, and are completely compatible with all 2005 models of Fujifilm digital cameras.

"Consumers are now very comfortable with digital photography and are demanding increased capacity while maintaining quality of the image," noted Bill Drysdale, Vice President, Digital Devices, Fuji Photo Film U.S.A, Inc. "Consumers want to take a lot of images, make high-quality prints to store and share - and they want it at a good price point."

At 1GB, the Fujifilm xD-Picture Card can approximately hold more than 1300, 600 and 400 images at 3, 6 and 12 megapixels, respectively. The technology highlights Fujifilm's focus on maximizing photographic storage with minimal space/cost for today's most advanced compact digital cameras.

Currently one of the smallest, lightest flash memory cards available, the xD-Picture Card format is comparable in size to a penny, measuring just 0.79" x 0.98" x 0.07" and weighing less than one-tenth of an ounce.

Fujifilm xD-Picture Cards are now available in storage capacities from 64 MB to 1GB, with capacity expected to reach 8GB on a single card in the near future.

Consumer-driven technology
Consumers are taking more digital images than ever. Because of the need for increased capacity in a small form factor, Fujifilm and Olympus scientists have integrated high density MLC (Multi Level Cell) memory technology into the new xD architecture to make it possible to pack 1GB into an ultra-compact card.

First launched in September 2002 in conjunction with Olympus, the xD-Picture Card technology has a capacity potential of 8GB. Fujifilm will continue to boost the performance of the xD-Picture CardTM to meet the trend for increasingly high-resolution digital cameras and the diversification of shooting styles.

The new Fujifilm 1GB xD-Picture Card Type M is compatible with most USB card reader/writers, allowing digital images on the card to be read directly via a computer USB port without requiring a connection to a digital camera. When an xD-Picture Card is inserted into any of these reader/writers, the card essentially becomes a portable hard drive for easy transfer of images, data, and voice files from one computer to the next. Some readers/writers may require firmware upgrades to take advantage of this capability.

xD-Picture CardTM is a trademark of Fuji Photo Film Co., Ltd. All other trademarks are the property of their respective holders.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the U.S., Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

For more information, please contact:

Craig Andrews
Fuji Photo Film U.S.A., Inc.
914.789.7916
craig_andrews@fujifilm.com

                 

Mike Steavenson
Text 100 Public Relations
212.871.4080
michaels@text100.com

All product and company names herein may be trademarks of their registered owners.

 

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September 27,2004                                          
Fuji Photo Film Co., Ltd
Newly Developed xD-Picture CardTM M1GB
   
- 1GB large capacity ultra-compact digital camera storage media -
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PHOTOKINA 2004, COLOGNE, GERMANY, September 28, 2004 - Fuji Photo Film Co., Ltd. and Olympus Corporation are proud to announce the joint development of a new 1GB version of the ultra-compact xD-Picture CardTM digital camera storage media. The new xD-Picture CardTM M1GB* will be commercially available from 1st quarter of 2005.

   The xD-Picture CardTM, launched in September 2002, has earned a popular following as an ultra-compact digital camera storage media. The new 1GB version was developed to meet customer requirements for larger capacity storage.

   The xD-Picture CardTM M1GB is based on the newest high-density MLC (Multi Level Cell) memory technology, making it possible to pack 1 GB of capacity in an ultra-compact (20mm x 25mm x 1.7mm) card. This new technology offers storage capacity potential of up to 8GB.

   Fujifilm will continue to boost the performance of the xD-Picture CardTM to meet the trend for increasingly high-resolution digital cameras and the diversification of shooting styles.

   * The 'M' in M1GB stands for MLC (Multi Level Cell) memory, a new high-density flash memory technology.

Note:
1. The xD-Picture Card M1GBTM will be compatible with models of Fujifilm digital cameras released from now on. As this card uses a new Technology, firmware upgrades will be available for certain existing digital camera models. The details will be informed via Fujifilm website before the product launch..

2. xD-Picture CardTM is a trademark of Fuji Photo Film Co., Ltd. All other trademarks are the property of their respective holders.

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September 27,2004                                      
Olympus Optical Co., Ltd
.
OLYMPUS INTRODUCES NEW 1GB XD-PICTURE CARD                 DIGITAL CAMERA STORAGE MEDIA

Summary
Olympus Corporation (President: Tsuyoshi Kikukawa) and Fuji Photo Film Co., Ltd., (President: Shigetaka Komori) are pleased to announce the development of ultra-compact M-XD1GM one-gigabyte xD-Picture Card digital camera storage media. The new M-XD1GM cards are the highest capacity xD-Picture Cards yet developed, and are scheduled to go on sale in the first quarter of 2005.

   The new M-XD1GM xD-Picture Cards employ MLC (Multi Level Cell) technology* to achieve a maximum capacity of 1GB. When shooting photos with an Olympus digital camera set to HQ mode (the default image-quality setting), a 1GB M-XD1GM xD-Picture Card can hold approximately 500 8-megapixel images. M-XD1GM xD-Picture Cards are currently the most compact (W20mm x H25mm x D1.7mm) digital camera storage media to offer 1GB capacity.

   * The final "M" of the xD-Picture Card product code indicates that the card utilizes high-capacity MLC technology.

   Demand for higher storage capacities continues to grow as digital camera image sensor resolutions and movie-shooting capabilities increase. In the future, Olympus anticipates that the high-capacity technology employed on the M-XD1GM card will enable the development of xD-Picture Cards that offer capacities as high as 8GB.

  * Use of M-XD1GM xD-Picture Cards will be supported by all future Olympus digital cameras. However, because the cards utilize advanced new technology, previously released digital cameras will either require a firmware update or be unable to support the new cards. Detailed information will be posted on the Olympus website prior to the M-XD1GM xD-Picture Card's market introduction.

Product Name

MSRP

Launch Date

1GB M-XD1GM xD-Picture

TBA

First Quarter 2005

 

 

 

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July 30,2002                                      
Fuji Photo Film Co., Ltd. Olympus Optical Co.,Ltd
.
Development of the xD-Picture CardTM
Ultra-Compact Digital Camera Memory Media

 

  The xD-Picture CardTM, a new type of ultra-compact memory media developed jointly by Fuji Photo Film Co., Ltd., and Olympus Optical Co., Ltd. is scheduled for market introduction this autumn.

  The SmartMediaTM cards widely used to date in Fujifilm and Olympus digital cameras and other electronic devices have earned a reputation for outstanding portability, compatibility with personal computers, and cost performance, firmly establishing them as a memory device standard.
  With the xD-Picture Card, Fujifilm and Olympus have contributed in a cooperative effort to respond to the needs of consumers using today's advanced digital still cameras. Those needs include:

* Development of smaller digital cameras
* Demand for greater memory capacity
* Greater compatibility of digital media between different brands of digital cameras


  Production of the new media will be consigned to Toshiba Corporation.

  The name "xD-Picture Card" was inspired by "eXtreme Digital", suggesting the excellence of this new memory media for recording, storing, and transporting audiovisual information.

  Both Fujifilm and Olympus will be releasing digital cameras using the xD-Picture Card this autumn, and will urge other digital camera and printer manufacturers to adopt the xD-Picture Card standard.

  The new cards are scheduled for release this autumn, and will initially be available in memory capacities of 16MB, 32MB, 64MB, and 128MB.

Main features of the xD-Picture CardTM

1. Ultra-compact 20.0 x 25.0 x 1.7mm size
  With a volume of 0.85cc and a weight of 2g, the xD-Picture Card boasts the smallest form factor* of any digital memory card, making it exceptionally portable and convenient.
  The miniature size of the new Card will enable development of even smaller digital cameras.
* As of July, 2002

2. Planned capacities up to 8GB
  Four types of Cards will be available initially: 16MB, 32MB, 64MB, and 128MB.
  256MB Cards are planned to be introduced this December, with 512MB and 1GB-8GB Cards to follow from the next year.

3. Expandable media solution
  Available simultaneously with xD-Picture Cards will be PC Card adapters and USB card readers, allowing easy interfacing with personal computers.
  A CompactFlashTM adapter is being developed that will allow use of xD-Picture Cards in cameras designed for CompactFlashTM media. Plans to adapt the new media for PDAs, audio players and other IT appliances are also underway.

 

 

- SmartMedia is a trademark of TOSHIBA Corporation.
xD-Picture Card and other company and product names are trademarks of their respective owners in Japan and overseas.

 

 

Technical Information Sheet ( PDF : 360 KB )

 

2004 xD-Picture Card License Office All Rights Reserved